Digital Marketing
Digital marketing can be tricky if you don’t know where to start. Effective SEO, backlinks from other sites, paid for advertising (PPC) and, of course, ranking organically in search engines for your offering is a lot to consider when writing your web pages and blogs. A multi-level approach is key to growing digitally.
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SEARCH ENGINE OPTIMISATION
Growing your website’s traffic from organic search results involves a multitude of SEO aspects including keyword research, bespoke content creation, link building, and technical audits. Our digital marketing experts can help you unlock the power of search engine optimisation and ensure your website is beating the competition.
SOCIAL MEDIA MARKETING
Social media marketing has become a cornerstone of modern business strategies, playing a pivotal role in connecting businesses with their target audiences and driving brand success. The importance of social media marketing can be understood through several key facets.
WEB DESIGN/ DEVELOPMENT
You should have a website that incorporates and shows off everything your brand is, and also converts interests customers into leads. Not only do we look at customer web journey, we also make sure your website is built SEO ready and to your brand guidelines. We understand customers and their purchasing habits, which makes us great at designing websites.
Online Public Relations
Public relations (PR) is crucial for managing a brand’s reputation in the digital landscape. It allows businesses to shape public perception, build trust, and address issues swiftly. With the prevalence of social media and instant communication, online PR ensures that a company’s message is disseminated promptly and effectively.
PAID SOCIAL MEDIA CAMPAIGNS
A method of displaying advertisements or sponsored marketing messages on popular social media platforms, paid social media is a great way to target a specific audience. This could be through PPC advertising, influencer-generated content, and branded ads, like those seen on Facebook and Instagram, are just some examples of paid for social media.
PPC (Google Ads etc)
A versatile tool to stand apart from the competition, PPC generally offers good return on investment. Whether you wish to just employ a one-off campaign, or add this service as part of a wider digital marketing campaign with SEO, blog writing and e-marketing, we can advise you of the best strategy or run your PPC.
CONTENT MARKETING
As part of a forward thinking digital marketing strategy, content marketing is a strategic approach focused on producing and circulating valuable, relevant, and reliable content to entice and retain a specific audience. The key factor is driving customer action and boosting sales or bookings.
INFLUECER MARKETING
Influencer marketing is pivotal for brands seeking authentic connections with target audiences. Leveraging individuals with significant online influence allows businesses to tap into established trust and credibility. Influencers, often seen as relatable figures, can authentically promote products or services, reaching a dedicated follower base.