About The Harley Street Agency

The only full-circle communications agency servicing the aesthetic, self-improvement, and wellbeing industry

Formerly called CCF Media, The Harley Street Agency have over 30 years of full-circle marketing experience, The Harley Street Agency specializes in digital communications, marketing and PR within the aesthetics and self-improvement sector. 

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The Harley Street Agency

Our team of experts regularly secure national media coverage – generating audience in both print and online environments – working with key contacts in press, broadcast and TV production companies. Securing press coverage is at the heart of what we do, having generated thousands of stories for our clients. 

As a true ‘full circle communications’ business, we engage both consumer and trade audiences in a multi-faceted way. We help you reach your target markets effectively through third-party national press, coverage of your products, and utilising a range of digital marketing channels in a consistent, and strategic way. We aim to build your brand, generate a response, and drive sales.

Whether you’re seeking PR services to boost your brand or launch a product, or you wish to build your online presence through digital marketing, social media, or SEO; The Harley Street Agency can help you drive your business forward.

Understanding your business needs…

At The Harley Street Agency, we understand that every business is unique, and so are its challenges and goals. Our dedicated team of marketing professionals is committed to not just meeting, but exceeding your expectations by tailoring our services to precisely align with your business needs.

Personalized Approach:

We recognize that one size does not fit all. Our team takes the time to understand the intricacies of your business, industry, and target audience, ensuring a tailored marketing strategy that resonates with your brand.

Industry Expertise:

With years of experience across the medical, aesthetics, and wellness industry, we bring in-depth knowledge and insights to the table. We’ve got the expertise to navigate the unique challenges and opportunities your business faces.

Data-Driven Decision-Making:

Our approach is grounded in data. By leveraging analytics and market research, we make informed decisions to maximize the impact of your marketing efforts. From customer behavior analysis to ROI tracking, we’ve got your business covered.

Innovative Solutions:

The marketing landscape is constantly evolving, and so are we. Our team stays ahead of industry trends, adopting innovative strategies and technologies to keep your business at the forefront of your market.

Collaborative Partnership:

Your success is our success. We prioritize open communication and collaboration, working hand-in-hand with you to achieve your business objectives. Your goals become our goals, and together, we build a path to success.

Ready to take your business to new heights? Partner with Harley Street Communications for a marketing experience that is as unique as your brand. Let’s embark on this journey together and turn your vision into a thriving reality.

Contact us today for a personalized consultation, and let’s make your business the next success story!

Meet The Team

Carl Frascina

Carl Frascina

Managing Director


Carl started his career in media, publishing, marketing and public relations spanning nearly three decades. With nearly half of this in beauty, aesthetics and self-improvement, Carl is well versed in this space. His passion lies in nurturing relationships with his customers and helping them grow their brand within this space, through tried and tested and strategic ‘multi-channel’ activities, (with huge support from his experienced team), he’s helped build aesthetic brands time and time again.

Cassie Cain

Cassie Cain

Marketing Director


Cassie has a wealth of experience across the medical marketing sector and is renowned for her SEO experience and results. Having worked with major brands, Cassie has an eye for detail and brings creativity and flair as well as strategy to help your brand achieve it’s best results. She has worked in the medical, aesthetics and wellness industry for over 13 years and has gained quite the portfolio of experience. She has managed marketing agencies and generates incredible results.

Ilaria Sheftelia

Ilaria Sheftelia

Social Media Manager


Ilaria is our social media marketing manager and manages all the organic social content from Instagram to Tiktok to Linkedin. She has a great eye for detail and creates engaging content that generates great response and leads.

With over 10 years of experience across various fields including journalism, copywriting, social media, and PR, Holly has the expertise that generates viral content pieces in the press. She works with influencers to drive our client's brand.

Holly Taylor

Public Relations Manager


With over 10 years of experience across various fields including journalism, copywriting, social media, and PR, Holly has the expertise that generates viral content pieces in the press. She works with influencers to drive our client’s brand.

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