If you are looking to grow your business through digital marketing, you should be aware that many different types of digital marketing could impact your bottom line.
In this blog, we will break down all the different elements of digital marketing and explain what they involve, helping you decide what is right for your business.
What is Digital Marketing?
Digital marketing has become a vital part of a business’s overall marketing strategy. It allows you to specifically tailor your messages to reach a specific audience, making it possible to market directly to those interested in your business.
Ideally, a successful marketing strategy should incorporate a couple of key elements (if not all) to ensure your message is heard by the right people. Now, the world of digital marketing can be very complex so it’s important to understand what the key elements are, and how they work to help you determine what you need in your marketing strategy.
The different types of digital marketing can broadly be broken down into 7 main categories, including:
– Search engine optimisation (SEO)
What does each element involve?
Here we will break down each of the different types of digital marketing. Of course, depending on your business model you may not need all of them. If you are confused and don’t know what will work for you, we’re here to help.
SEO
Put simply, SEO stands for search engine optimisation and involves getting your website to rank higher in search engines such as Google and Bing. To accomplish this, SEO experts will continually analyse your website to ensure your keywords, phrases, content, and website architecture are favoured by the online algorithm.
Pay-Per-Click
Pay-per-click is a short-term form of digital marketing that places advertisements people see at the top and sides of a search page.
It involves paying for advertisements and promoting search engine results. Once you stop paying, your ad no longer exists meaning you can control the exact length of your campaign.
Social Media Marketing
Social Media Marketing is everything that your business does on social media. By now, we’re sure you are familiar with social media and its power to reach your target audience. However, to make it successful for your business you need to adopt a strategic approach that goes beyond simply posting and responding to comments.
The key is to be consistent and coordinated, and ensure your posts are purposeful and impactful rather than just an afterthought.
Content marketing involves storytelling and information sharing to increase your brand awareness. Ultimately, the goal of content marketing is to guide the user to become a customer or request more information. The word content can refer to blog posts, e-books, whitepapers, and videos.
As a rule of thumb, your content should provide value to the customer, not just sell your product. It’s about telling a story and building a trusting and sustainable relationship with customers over time and not just pushing a single transaction.
Content marketing works hand in hand with other types of digital marketing and is a great way to bring your SEO search terms into fresh website content.
Email Marketing
To this day, email remains one of the most effective marketing techniques to reach your audience. Email marketing pros can create compelling, engaging campaigns that reach your target demographic, giving them exactly what they want, when they may need it.
Mobile Marketing
This involves reaching your audience via their mobile phones or tablets through text messages, social media, and other applications. With mobile marketing, you can tailor special offers or specific content based on customer location, or time.
Affiliate Marketing or Influencer Marketing
With the increased prominence of online marketing and social media, affiliate marketing, or influencer marketing has become one of the most popular digital marketing strategies. It uses industry experts, or influencers to collaborate with you, and promote your brand, or service to bridge the gap between you and your customers and attract new customers.
One key advantage of digital marketing is that each one of them can provide analytics and valuable insight into your customer base to help you tailor your approach and campaign as time goes on to help you grow.
For help and advice on the different types of digital marketing, or to see how our experts at CCF Media can help you, contact us today.